butter

[mikephd]

Hi,

I just saw this sentence on a forum when people try to rate the new episode of Lost.

"I can't believe it's not butter! "

What does it mean?

Thanks
Mke

[Mister Micawber]

.
It's a line from an old TV commercial for oleomargarine which extols the excellence of the imitation spread. I am not sure how that comment rates Lost, though-- personally, the show bores me to tears. Perhaps it means that the speaker thinks the show is very realistic (it seem like real butter, though it is only an imitation).
.

[Ouisch]

"I Can't Believe It's Not Butter" is actually a brand name of margarine. They still use that line in their commercials. What it has to do with Lost, I have no idea. I see it's the title of one of their episode threads in their forum, but you have to be a member to get inside to read it.