Build me up

Please, I am trying to figure out the exactly meaning of "build me up" in the following lyrics :

Invitation (Rolling Stones)

Everything I thought was mine
But if your love again is longer
Why drag this thing out much longer?
Yeah I'll be ahead
If I could bring what I...
You build me up just to let me down
Let me down
You seem to love seeing me falling down....


Build Me Up Buttercup (The Foundations)

Why do you build me up (build me up) Buttercup, baby
Just to let me down (let me down) and mess me around
And then worst of all (worst of all) you never call, baby
When you say you will (say you will) but I love you still...

thanks in advance.

"You build me up" i think its mean that to give someone a high hope but at the end he/she let her/him down.
sorry, i know this is not a good explanation, but im just trying to improve my english.

i think it means giving someone strength and courage.so someone can do many things filled with full enthusiam.

[Tdol]

In this context, I'd agree with Chizu, as the person in the song then lets the person down, but in other contexts it has the meaning Laixin puts forward.

[RonBee]

What Tdol said.

:wink:

To build somebody up is to encourage them, to "build up" their self-confidence.

:)