to catch up in terms of

[me78]

I just can not understand the sentence, can you help me?
"Tesco has a long way to catch up in terms of establishing brand awareness among consumers"
thanks

[MikeNewYork]

I just can not understand the sentence, can you help me?
"Tesco has a long way to catch up in terms of establishing brand awareness among consumers"
thanks

It means that they have not done a good job in making customers aware of the benefits of shopping there. They are "behind" the competition or their goals and they need to catch up, as if they were in a race.