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20-Dec-2006, 13:05
| | Member | | Join Date: Sep 2006 Country: austria
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| |  orchestrate
Hi, I just can not catch the meaning of the last part of the sentense, can you help me
1)"But a merger would allow the enlarged society, accounting for about 80% of co-operative-owned retail outlets, to better orchestrate the way the brand is marketed. "
2)"Likewise, the increasing range of non-food products and services available at the supermarket echoes the "cradle to grave" approach of co-operative societies."
thanks
Last edited by me78; 20-Dec-2006 at 13:16.
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20-Dec-2006, 18:40
| | Moderator | | Join Date: Oct 2006 Country: UK
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| | Re: orchestrate
1: to orchestrate something is to organise the whole thing - personnel, marketing, selling, product appearance
2: Co-operative societies are owned and democratically run by their members. In Britain they have "common ownership" in which everyone has a nominal share of zero value. All profits are shared equally. Co-ops provide services such as insurance and funeral plans, and this model is being copied by other supermarket groups. |
22-Dec-2006, 11:57
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| | Re: orchestrate
Quote:
Originally Posted by me78  Hi, I just can not catch the meaning of the last part of the sentense, can you help me
1)"But a merger would allow the enlarged society, accounting for about 80% of co-operative-owned retail outlets, to better orchestrate the way the brand is marketed. "
2)"Likewise, the increasing range of non-food products and services available at the supermarket echoes the "cradle to grave" approach of co-operative societies."
thanks |
thank you for your answer. The first one means:
The way how the brand is marketed, is being improved by the society |
22-Dec-2006, 15:40
|  | Moderator | | Join Date: Jul 2006 Country: England (South East)
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| | Re: orchestrate
Quote:
Originally Posted by me78 thank you for your answer. The first one means:
The way how the brand is marketed, is being improved by the society |  A bit more than that. Think of a composer orchestrating a piece: he decides and writes down which section of the orchestra is going to do what/when - start with a solo violin, then add percussion after 4 bars, then full strings... etc.
To orchestrate something is to decide who does what/when.
b |
27-Dec-2006, 13:23
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| | Re: orchestrate
Quote:
Originally Posted by BobK A bit more than that. Think of a composer orchestrating a piece: he decides and writes down which section of the orchestra is going to do what/when - start with a solo violin, then add percussion after 4 bars, then full strings... etc.
To orchestrate something is to decide who does what/when.
b | In the above sentence "to better" is a verb, isn' it. I am fully confused. But as a whole I understand the sentence |
27-Dec-2006, 13:32
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| | Re: orchestrate
Quote:
Originally Posted by me78 In the above sentence "to better" is a verb, isn' it. I am fully confused. But as a whole I understand the sentence | No, it's a comparative adverb, They orchestrate well... /they orchestrate better...
The position is just a stylistic choice.
But I'm glad you understand the main point. 
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