English for advertisement

[trunglee]

Language, epecially English are functioning an important part in Advertising. My desire is doing a researching thesis on this field. I am collecting and researching all the materials about using language in advertising. To be a student of English; however, I do not have enough references to my thesis, so is there anyone of you can help me in collecting the relevant information on my thesis " English in Advertising" Using language in advertisement is not very easy and possibly causing some misunderstandings. I'm getting trouble in building the outline ( more exact: the theory part of my thesis). How can I start my research correctly in the right direction and the way to develope it . Will you ???
Thank you so much!

[Natalie27]

Language, epecially English are functioning an important part in Advertising. My desire is doing a researching thesis on this field. I am collecting and researching all the materials about using language in advertising. To be a student of English; however, I do not have enough references to my thesis, so is there anyone of you can help me in collecting the relevant information on my thesis " English in Advertising" Using language in advertisement is not very easy and possibly causing some misunderstandings. I'm getting trouble in building the outline ( more exact: the theory part of my thesis). How can I start my research correctly in the right direction and the way to develope it . Will you ???
Thank you so much!

Hi Trunglee,

It's an interesting topic and there is a lot out there on the internet.
I looked around and found a few sites for you that I hope you will find useful.
OK. the first one deals with basic techniques most advertisers use...little tricks of the trade, so to speak.

http://sunset.backbone.olemiss.edu/~...ad-claims.html

The next site is called "The Language of Advertising" and you will also find many useful tips and explanations of how English language relates to advertising.

http://www.stanford.edu/class/linguist34/index.htm

I will look into it tomorrow as well but right now I have a few people at home lined up to use the computer so I'd better finish now.

Hope this helps a little

[Tdol]

Professor Guy Cook's bookon the Discourse of Avertising might help:

http://www.arts.uwaterloo.ca/~ipederse/Cook.htm