Quote:
Originally Posted by thru Hi,
I would like to know what 'in the long run' means and when to use the phrase. Can it be replaced with 'in the end'?
Many thanks. |
in the long run
Over a lengthy period of time, in the end. For example,
He realized that in the long run, their argument wouldn't seem so awful. This expression, which originated as
at the long run in the early 1600s, presumably alludes to a runner who continues on his course to the end. Economist John Maynard Keynes used it in a much-quoted quip about economic planning: "In the long run we are all dead." The antonym,
in the short run, meaning "over a short period of time," dates only from the 1800s. The novelist George Eliot used both in a letter (October 18, 1879): "Mrs. Healy's marriage is surely what you expected in the long or short run."