Hi,
The subject of the sentence "Who is Alice?" is "Who". "Who" is a pronoun (interrogative pronoun) that takes third-person agreement:
Who is Alice? (singular)
Who are Alice and John? (plural)
This does not depend on the grammatical person of the verb in the answer, as that is usually unknown at the time of speaking. So, if you ask "Who is Alice?" the answer doesn't have to be, "I am Alice." It could also be "She is Alice," or "The lady with the ginger cat on her arm is Alice," or "You are Alice," (in some sort of party game, perhaps).
Now it's possible that the answer is known beforehand. This doesn't change a thing. A mother might talk to her baby: "Who's my little girl? Now, who's my little girl? YOU are!" The reason is always the interrogative pronoun "who", which always takes thrid-person agreement (perhaps, because the basic use is as outlined above).
I hope this makes sense to you.
