Meaning

[Santhoshrao]

Hi Friends,

What is the meaning of Luxflation, how do i use this word.

Cheers
Santo

[Teia]

Originally Posted by Santhoshrao

Hi Friends,

What is the meaning of Luxflation, how do i use this word.

Cheers
Santo

Here is what I found searching on Google :

Luxflation means continually inflating the luxury value delivered to the
consumer. What is luxury today becomes the norm tomorrow. Luxury is
constantly devolving as luxury is translated from the 'classes' down to the
'masses.' What once was extraordinary ultimately becomes ordinary.
Therefore luxury goods marketers must fight against the inevitable downward
gravitational pull toward the common and everyday by continually inflating
the luxury value of their product offerings. This strategy for marketers to
pump up the luxury value of their products is called luxflation.
source:ETD: 893 Doing Business Online; Wal-Mart Seeks Luxury Market; What Makes Luxury Luxurious?