Mc Donald's

[Francois]

"I'm lovin' it".
Why the present continuous?

FRC

[izabela]

Hi,

It sounds better this way, doesn't it?

You can often see ungrammatical phrases in songs and commercials just to make it sound nicer.

Iza

"I'm lovin' it".
Why the present continuous?

FRC

[MikeNewYork]

"I'm lovin' it".
Why the present continuous?

FRC

Presumably, the speaker is in the process of enjoyment. The quoted rules about verbs that are not used in the progressive form are incomplete.

We don't say "I am loving you" to mean "I love you". However, we do use "I am loving" to refer to events that we are enjoying at the time.

[Tdol]

Dog food, doggerel slogan.

[Francois]

nice one

FRC

[MikeNewYork]

Dog food, doggerel slogan.

British cuisine = oxymoron :wink:

[Francois]

We haven't invaded England long enough to improve their cuisine

FRC

[Tdol]

Mike comes from a nation that eat sub-dog food. Their only cheese is 'sharp pressed American cheese'.

[shane]

Mike comes from a nation that eat sub-dog food. Their only cheese is 'sharp pressed American cheese'.

But of course, over there it's just called 'sharp pressed cheese'. ;)

[Tdol]

Worse- Sharp Pasteurized Processed American Cheese
http://www.mcdonalds.com/app_control...nts.index.html