cool is as cool does

Hi,

could you please tell me what "cool is as cool does" means?

Thans a lot!

Hanka

Can you give us the context, Hanka?

In or out of your car, you will be cool as cool does. (promotional brochure)

Advertising-speak for you will be up to date, fashionable and modern.

Quote:

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Originally Posted by Hanka

Hi,

could you please tell me what "cool is as cool does" means?

Thanks a lot!

Hanka

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cool exists when cool exhibits.

cool = adjective: fashionable and attractive at the time; often skilled or socially adept (Example: "He's a cool dude")

cool - OneLook Dictionary Search

Someone 'cool' is someone that others want to be around.

Quote:

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Originally Posted by Hanka

Hi,

could you please tell me what "cool is as cool does" means?

Thans a lot!

Hanka

---

ok...this is advertising jargon.

What it essentially means is that in order to be cool (to be fashionable, modern or "with it") you must act cool. So you must look fashionable, modern or act the part in order to be recognized as such.