
19-Mar-2008, 11:23
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| Junior Member | | Join Date: Oct 2005
Posts: 78
Home Country: Great Britain Native Language: British English Current Location: France Member Type: English Teacher | |
Re: blanket marketed Hi,
Blanket marketing is a system of advertising whereby you do not try to select your potential customers but send advertising material to everyone, whatever their interests.
Targeted marketing is where you select your potential customers in order to make the advertising more cost effective.
For example, if you wished to sell a book on how to play football, you would only send your advertising to people less than 30 years old.
Frank |