The findings suggest that the notion that the press builds most stories around just a couple of story telling frames, such as conflict, is untrue. Newspapers, at least in their front pages, employ a variety of frames, and no one of them dominates.
The study identified thirteen possible frames for news stories to test our hypotheses on what we think journalists commonly use. The frames were:
Straight news account: No dominant narrative frame other than outlining the basic who, what, when where, why and how
Conflict Story: A focus on conflict inherent to the situation or brewing among the players
Consensus Story: An emphasis on the points of agreement around an issue or event
Conjecture Story: A focus around conjecture or speculation of what is to come Process
Story: An explanation of the process of something or how something works Historical
Outlook: How the current news fits into history
Horse Race: Who is winning and who is losing
Trend Story: The news as an ongoing trend
Policy Explored: A focus on exploring policy and its impact
Reaction Story: A response or reaction from one of the major players
Reality Check: A close look into the veracity of a statement made or information given
Wrongdoing Exposed: The uncovering of wrongdoing or injustice
Personality Profile: A profile of the newsmaker