What is the appropriate word satisfaction or expectation?

[new2grammar]

[FONT='Verdana','sans-serif'] All are focused to exceed customer satisfaction or All are focused to exceed customers’ expectations[/FONT]

[Soup]

1. All are focused to exceed customer satisfaction.
2. All are focused to exceed our customers' expectations.

[David L.]

All are focused to exceed customer satisfaction.

This is a most odd sentence. Stores are intent on having satisfied customers.
Perhaps if the sentence was:
All are focused to exceed mere customer satisfaction.
Then it enters into the realm of sales 'hype', where staff give '110%' effort and are all out to have customers singing the store's praises in some manic demonstrative way.
I doubt it!

Only the second is correct. Customer's can come in with expectations perhaps of just being able to obtain what they want at the store; and walk out feeling that they have had a very pleasurable shopping experience served by very friendly, efficient, helpful staff.

[the concierge]

1. All are focused to exceed customers' satisfaction.

incorrect - you don't want to exceed anyone's satisfaction!


2. All are focused to exceed our customers' expectations.

acceptable - but not a great advert for the store, sounds like your customers have low expectations


3. All are focused to meet our custromers' highest expectations.

correct - this is the one you want.