tune out/engaging cooperation

[wowenglish1]

I would like to know the meaning of "1" and "2"
1. tune out 'the please"
2. there are so many other options for engaging cooperation

“Whenever I want my daughter to do something, I try to ask her politely. I’ll say, “Please hurry or you’ll be late for school,” or “Please turn off the TV and start your book report now,” but she ignores me. What would you advise?

Adults often use “please” to soften the impact of a direct order. Children often tune out the “please” and rebel against the order. That, in turn, infuriates most parents. What is worse, some children use the “please formula” to make their own demands: “Mom, you have to take me to the store now, please. I said ‘puhleeze,’ didn’t I?” Since there are so many other options for engaging cooperation, you can save “please” for a situation in which you have little emotional investment and merely wish to model a common courtesy, for example, “Please pass the bread.”

[oregeezer]

1. Children often do not hear the word "Please"
2. there are many other ways of asking children to cooperate.