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Old 24-Jul-2008, 22:10
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Default Stars and Dogs

Friends. In a book I am reading I found this expression: "...his salary was taken down among both the stars and the dogs." Can anyone help me to understand what is implied by this expression? Thanks so much.
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Old 24-Jul-2008, 22:31
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Default Re: Stars and Dogs

I'll take a guess, but would like more of the pargraph . . .

"...his salary was taken down among both the stars (the brightest, best and highest job) and the dogs (the lowest and dirtiest job)"

I am not sure what "taken down among" means . . .
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Old 25-Jul-2008, 00:02
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Default Re: Stars and Dogs

It refers to BCG Matrix - when you describe companies in terms of their share in the market and the growth of this market;
you have:
a star (big share, big growth, big profitability, but big capital needed)
a milk cow (big shar, small growth, big profitability, small capital needed)
a question mark (small share, big growth, small profitability, big capital needed)
a dog (small share, small growth, small profitability, small capital needed)
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Old 25-Jul-2008, 14:43
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Default Re: Stars and Dogs

Thanks, ladybird and susiedqq. The mentioning of the BCG matrix was a real addition to my info. Both of you did help a lot.
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