Framing a question with non-repetitive noun?

[bspkumar]

Suppose i want to say "who will buy this companies product?"

how to ask above question without repeating the noun "product"

assuming that the person already knows what i am talking about (product)

[colloquium]

Firstly, it should read company's.

The company's product - the product which is produced by the company.

The possesive word company's needs a noun.

Other words for product are goods, merchandise, items, etc.

But product is the most common word.

I am not a teacher.