[General] put the medium on target

[ionutzavram]

can you please tell me what "put the medium on target" mens in this context?






"Ifind that messaging your current customers is generally the easiest, and the more successfulapproach. You're serving their needs, showing an interest, and showing that you really, honestly docare about your customers or clients:
"Miss Whitman, the boss asked me to call because you haven't bought from us for a longtime and he doesn't know if you're unhappy with us, if you've found a source you like better, or ifyour needs have simply changed.
"In any event, you are one of our 25 most valued customers, and we have been wondering ifyou would like to take advantage of our preferred-customer discount on a great new product we'reintroducing..."
This kind of telemarketing - the "sensitive sell" - has tremendous business-building potential. Yet, most companies that use telemarketing don't know how to put the medium on target."

[Tdol]

They don't know how to use messaging effectively for telemarketing; they can't use it to achieve their aims.

[ionutzavram]

I agree with you! but I can't understand the construction

[ionutzavram]

looks like this is an uncomon expression!! really no one has haeard about it?