logo in a glass

This is an expression someone used (written in a book) to praise a brand.
The sentence is:
"arguably the brand of the century" and "a logo in a glass."

It is about an alcohol brand.
Might "logo in a glass" mean "it should be kept in a showcase"?
Or do you think "glass" has something to do with it being an alcohol brand.

Thank you.

[Casiopea]

Originally Posted by takashi

This is an expression someone used (written in a book) to praise a brand.
The sentence is:
"arguably the brand of the century" and "a logo in a glass."

It is about an alcohol brand.
Might "logo in a glass" mean "it should be kept in a showcase"?
Or do you think "glass" has something to do with it being an alcohol brand.

Thank you.

Maybe, served up in a glass as is a fine wine? It's a fine logo?

It is a beer brand and has a very unique appearance when poured in a glass. Maybe it is saying that its overwhelming presence when poured in a glass itself can be a logo for the brand.

Thank you so much Casiopea.

[Casiopea]

Originally Posted by takashi

It is a beer brand and has a very unique appearance when poured in a glass. Maybe it is saying that its overwhelming presence when poured in a glass itself can be a logo for the brand.

Thank you so much Casiopea.

Originally Posted by takashi

This is an expression someone used (written in a book) to praise a brand.
The sentence is:
"arguably the brand of the century" and "a logo in a glass."

It is about an alcohol brand.
Might "logo in a glass" mean "it should be kept in a showcase"?
Or do you think "glass" has something to do with it being an alcohol brand.

Thank you.

>"a logo in a glass."

I think logo here stands for trademark, something easily recognizable for its fine quality (beer in this case) and it's in a glass because once you pour the beer into the glass you will recognize the taste of that particular beer right off the bat. In other words, the taste speaks for itself. Taste is the real logo.

Natalie 27,
I agree with you.
The tast itself is strong and rememberable equivalent to a logo, trademark.

Thank you for your comment.