drive the way Hello.
I came across this expression, "drive the way".
This is the whole section:
"Advertings drives the way people engage with the brand. But it can also drive the way the brand innovates on quality, and how it responds to social and cultural occasions."
For the first sentence, I think you can rewrite it as:
"Advertising influences people's attitude towards the brand."
But for the second sentence, how can advertising influence the brand on how it innovates on quality and responds to social and cultural events?
If anyone has a suggestion, I am truely thankful. |