[General] The Application of Rhetoric in Advertising English

[jackyxuji]

Would you please give me some useful materials of any form on the use of rhetoric in advertising English? I have to finish a graduation paper, so early reply would be much appreciated.

[David L.]

Try these:

Perspectives Blog Archive The Rhetoric of Advertising by Stuart Hirschberg

Language in India

http://www.nwe.ufl.edu/~jdouglas/F011587proposal1.pdf

"the Power Of Advertising." Explore The Nature, Purpose And Effectiveness Of Rhetoric As Used In Some Adverts Of Your Choice Free Essays - Cherie_16

and

Rhetoric

[jackyxuji]

Thank you very much for you generous help. Could you give me some advice on the meaning of the study on rhetoric in advertising English? I am quite puzzled by this. Could I conclude that we can better our English though this study? I am looking forwards to your early response.

[jackyxuji]

Could you please offer me some thesis, articles or even some books on rhetoric or advertising English?
Thank you very much.
Best wishes!
Jacky

[David L.]

(see also the same thread earlier today by this threader)