will also soon be +Ving

[tanencas]

Dear all,

Here is a sentence from NYtimes.com :

"Analysts said Toyota’s downward revision, its second in two months, showed that the worst financial crisis since the Depression was threatening not just the Big Three but also even relatively healthy automakers in Japan, South Korea and Europe. Many other companies will also soon be reporting losses."

What is the meaning in bold part? What is the difference between this and "will also soon report?" Thank you very much! ^^

[Raymott]

Dear all,

Here is a sentence from NYtimes.com :

"Analysts said Toyota’s downward revision, its second in two months, showed that the worst financial crisis since the Depression was threatening not just the Big Three but also even relatively healthy automakers in Japan, South Korea and Europe. Many other companies will also soon be reporting losses."

What is the meaning in bold part? What is the difference between this and "will also soon report?" Thank you very much! ^^

Using the progressive tense indicates that "many other companies" won't just report losses once, but they will go on reporting losses.
It can also mean that the reports may happen sequentially, like dominoes falling, rather than all at once.
It basically means the same thing in terms of financial outcome, but stresses the ongoing nature of the recession.