too precious

[GUEST2008]

Hi

Johnny had always been a great advocate for our band if the music press was getting too precious.

--- I suppose "too precious" has got some negative connotation, but I'm not sure what it means in this context?

[Charlie Bernstein]

Hi

Johnny had always been a great advocate for our band when the music press was getting too precious.

--- I suppose "too precious" has got some negative connotation, but I'm not sure what it means in this context?

Full of itself, egocentric, carried away with its own worth, demanding of attention........