[Also Learning]
Could someone explain it to me in grammatical terms?
There is no grammatical difference. The line of difference is so thin that it can only be concieved. Conceptually
advertisement focuses on the production part related to quality, visibility, attractiveness etc while
advertising is concerned with processing part related communicative skill, choice of media, cost, effectiveness etc.
Advertisement is an
art form or
artistic production of a thing such as picture, short film, song, a printed matter etc. which is intended to persuade people to buy a product or service or make people aware of information about a job that is available, an event that is going to happen etc.
COLLOCATIONS
Look at the few sentences to catch the conceptual difference.:
A good advertisement is one which sells the product without drawing attention on the celebrities..
The establishment put an advertisement in the daily newspaper for the jobs.
The company released a full-page advertisement for lunching its new product
Advertising is a type of business. It is the business or the activity of communication on television, in newspapers, other medias etc in order to persuade people to buy products or services
Miss Gloria works in advertising.
Many young people are trying for a career in advertising.
Both candidates are spending millions on television advertising.
One must try to reach the exact audience with relevant targeted advertising.