So let us put a light on a new marketing tool, which is invisible to the naked eyes of the consumers – ‘create controversy.’ Everyone needs publicity; products, movies or political parties. Shiv Sena is desperate for it after its poor showing in the recent assembly election. So also SRk needs publicity for its forthcoming multi-crore film, ‘My name is Khan.’ If you go to buy a spot on tv, it would cost on an average Rs. 10,000 for 10 sec. So how if you get the publicity for free? No matter if it’s negative. But at the end of the day you are getting publicity. Everyone is aware of the recent spat between SRK and Shiv Sena, it is nothing more then a deal of the same package – create controversy for free publicity. SRK’s movie would be released on 11th Feb still 10 days away. The campaign was launched well 20 days before the release of the Film. The usp of the campaign you give us a fodder, which can last well for 15 days. SRK just made a simple statement – Pakistan players would have been selected for IPL. The Shiv Sena stream rolled it into the bigger controversy.
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The political party is demanding the actor to apologize and the actor counter attack it with selected words, and so on just to create curiosity for the people, what’s next? It’s a deal that well before few days from the release of the movie, the actor would apologize saying, I am sorry if I hurt anyone’s sentiment. The objective would be achieved, the publicity for the film in general and for the party in particular. It’s not the just the publicity to make people believe that brand Shiv Sena is a protector of Maharashtrians, but would once again blackmail people emotionally on the bases of religion, that’s the hidden cost for buying the brand. Oh you forget to read terms and conditions apply in the smallest possible font placed very carefully somewhere in the corner. Ads always tempt everyone to buy a particular brand, but they release the value for money only after its consumption. Now don’t say you didn’t even read, No Refund. I am really very sad about the development that’s happening in my country just for their vested interests. Let’s us consider what I have said is wrong, Its still very unfortunate that Shiv sena declared that it would not allow Australian Players in India because of racist attacks against Indian in Australian, in this case Indians are outsider there, isn’t it?. But than why you spew salvo when someone says Mumbai belongs to all Indian, so here Indian are outsider in their own country? Think about it