This is an advertisement for the beer company, Branma. In this ad, a dog appears to be waiting for its owner at a Hawaiian beach, a bra is being used as the dog’s leash. Evidently, the targeted audience is men because of the bra. When people see this ad, they will realize that a woman is somewhere around the area without her bra. Judging from the direction in which the dog is staring, the woman is probably at the chairs under the umbrella. Therefore, the other chair is for the man who is viewing the ad. Additionally, the hidden message in this ad is that if you drink Branma beer, you will be happy on a tropical island with a naked woman drinking beer with you.