The last but not the least, I would like to focus on the way our news channels approach each topics/issue in the society. Let us take the latest instance; the spat between the Shiv Sena and the SRK. The temperature was quiet low, once SRK was back in Mumbai, and the Shive Sena has even announced that they are not in a favor of blocking the film release. The news anchors, who always scream on the top of their voice, reported that the old tiger is powerless now. They always use provoking tone, as if they do not want an issue to settle down, same was the approach in this particular sensitive issue. After the film was released in the city; willingly (Government version) or forcefully (Shiv Sena version), at the end of the day news channels were again back in their real avatar; shouting on the top of the voice itís a defeat of the Shiv Sena. I am not supporting anyone here; but I want to point to the fact that our news channel always go beyond reporting views and draw or should I put it this way; thrust their own conclusion down the throat of the people. But still hey say Thatís our business, sorry, moral responsibility to inform the public.