It's an idiom, and it means, continual, known, regular. Note the underlined portion above. The troops have been treated like that by the government before. That kind of treatment--treating the veterans as if they are secondary and unimportant--is starting to be a regular thing, which makes declaring an entire year (2005) to the memory of Canadian Veterans somewhat an empty and meaningless gesture if the veterns are always being dis(repected) by the government.. . . the government's declaration of 2005 as the Year of the Veteran a "standing joke." / I've seen troops insulted by politicians before, but nothing like this."
2. sounds odd. It should be, "It'd be very much appreciated (by me/us)." 'It' stands for an event, say, your/my/her/his working this weekend would be very much appreciated (by the company).1. I'd very much appreciate it.
2. I'd be very much appreciated.