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  1. #1
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    Default If you're spending, there may be

    If you're spending big bucks on your teen's prescription acne medicine, there may be an equal effective option at your drugstore.
    I have a feel for it--the "ing" form, but I'd like to know how to explain it in a grammatical way.

    For me, "ing-form" suggests tentative, temporary. What do you think?

  2. #2
    Tdol is offline Editor, UsingEnglish.com
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    Default Re: If you're spending, there may be

    It could be two things for me:
    1 That the person is already spending the money, in which case the -ing just emphasises the amount spent.
    2 If the person hasn't spent the money yet, but is thinking, then it's tantative to me.

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    Default Re: If you're spending, there may be

    Quote Originally Posted by blacknomi
    I have a feel for it--the "ing" form, but I'd like to know how to explain it in a grammatical way.

    For me, "ing-form" suggests tentative, temporary. What do you think?


    Your sentence is indeed correct, Blacknomi. It belongs to the group of real conditionals. Real conditionals talk about real/possible situations in the present or in the future. In most cases, the if clause is usually followed by Simple Present Tense but it can also be followed by Present Continuous Tense or even by the "going to" phrase.
    ex.

    If you are going to be a nuisance in class today, it's best for you to stay home.

    Real Conditional is used when we talk about things we normally do in real-life or when we make generalizations.

    In your sentence, I think, the use of Present Continous adds the extra punch to what you are saying by putting more urgency into the statement. It sounds like you want us to make the trip to the drugstore asap in search of a cheaper drug. Good advertisement!

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    Default Re: If you're spending, there may be

    Quote Originally Posted by tdol
    It could be two things for me:
    1 That the person is already spending the money, in which case the -ing just emphasises the amount spent.
    2 If the person hasn't spent the money yet, but is thinking, then it's tantative to me.
    Interesting how your message got in front of mine... How do moderators do that?
    Last edited by Marylin; 08-Jun-2005 at 07:52.

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    Default Re: If you're spending, there may be

    Quote Originally Posted by Marylin
    In your sentence, I think, the use of Present Continous adds the extra punch to what you are saying by putting more urgency into the statement. It sounds like you want us to make the trip to the drugstore asap in search of a cheaper drug. Good advertisement!
    Thanks!
    I was in marketing department a few years ago, but not drugs.

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    Default Re: If you're spending, there may be

    Quote Originally Posted by tdol
    It could be two things for me:
    2 If the person hasn't spent the money yet, but is thinking, then it's tantative to me.
    If one isn't thinking, then simple present fits alright. But I'd add some more words,

    If you want to spend big bucks on your teen's prescription acne medicine, there is an equal effective option at your drugstore.

    It sounds less advertisement. What do you think?

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    Tdol is offline Editor, UsingEnglish.com
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    Default Re: If you're spending, there may be

    Less advert-y

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    Default Re: If you're spending, there may be


    If you want to spend big bucks on your teen's prescription acne medicine, there is an equal effective option at your drugstore.

    It sounds less advertisement. What do you think?[/QUOTE]


    I think that's pretty close. I would also say it's almost like:

    If you happen to be spending too much money (right now or about right now), think about it real quick because there is a better option for you...

    I think Present Cont. by its very nature is about something you're doing right now, right before, and right after the moment of speaking. It really works great here. Your sentence sounds to me like you are almost catching us in the act - the act of spending (wasting) too much money.


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    Default Re: If you're spending, there may be

    Quote Originally Posted by tdol
    Less advert-y
    Alright-y.

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    Default Re: If you're spending, there may be


    I think Present Cont. by its very nature is about something you're doing right now, right before, and right after the moment of speaking. It really works great here. Your sentence sounds to me like you are almost catching us in the act - the act of spending (wasting) too much money.

    But I can't predict MY consumer behavior.

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