Originally Posted by blacknomiIf you're spending big bucks on your teen's prescription acne medicine, there may be an equal effective option at your drugstore.
Yes, "ing" suggests something temporary in this case. Keep in mind that the simple present can be used in place of the progressive form in your example. This sentence is referring to something that is: 1. true 2. regular. It could be true and regular temporarily. This is enough to justify using the simple present even though this will not continue indefinitely. The acne will eventually go away, most likely.
Using the progressive form in this sentence sounds more emphatic to me, and at the same time it suggests that this activity is temporary, which it most likely is. Using the progressive form also suggests the immediateness of this action. It really is happening now, though not necessarily at this very moment.
Even if the simple present is used, context tells us that this is temporary.If you spend big bucks on your teen's prescription acne medicine, there may be an equal effective option at your drugstore.
Both are correct.
- I spend big bucks on acne medicine.
- I'm spending big bucks on acne medicine.