In the marketing processes, packaging plays essential role for several reasons. First of all, it is the direct communication between costumers and producers wherever the product takes places. Marketing managers and campaign makers may promote advertising and catchphrase to get attention before costumers directly face with the product in the market. However, the latest and significant step in the marketing process is packaging. It gives to costumers final point about itself. Additionally, while a product is lined on the shelf with other competitors' products, only advertising is packaging. Good packaging merges all promotions which are created in costumers mind and shows essential features about the product for stepping forward into all others.
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