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Thread: Use of keywords

  1. #1
    Join Date
    Jun 2005
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    Default Use of keywords

    Hey there,

    I'm about to print an ad for a website, but I want to make sure the text is 100% okay. I've been asking around, and the following issues arose.

    Different sections of the website are described, using a couple keywords. The TRANSPORTATION section has the following text:

    - Condition of the roads, car rental companies, bus schedules, airplane fares, and more

    I not sure about 'Condition of the roads' and 'Airplane fares' in particular. Is 'Air Travel fares' better? And what about these changes:

    - Air travel fares, bus schedules, car rental companies, and the condition of the roads

    Do you consider this better? All opinions are valued!
    > The whole ad can be seen here: www.vianica.com/ad.jpg

    Thanks,

    Paul

  2. #2
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    Default Re: Use of keywords

    Quote Originally Posted by pw-w
    Hey there,

    I'm about to print an ad for a website, but I want to make sure the text is 100% okay. I've been asking around, and the following issues arose.

    Different sections of the website are described, using a couple keywords. The TRANSPORTATION section has the following text:

    - Condition of the roads, car rental companies, bus schedules, airplane fares, and more

    I not sure about 'Condition of the roads' and 'Airplane fares' in particular. Is 'Air Travel fares' better? And what about these changes:

    - Air travel fares, bus schedules, car rental companies, and the condition of the roads

    Do you consider this better? All opinions are valued!
    > The whole ad can be seen here: www.vianica.com/ad.jpg

    Thanks,

    Paul
    air fares
    road conditions

  3. #3
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    Default Re: Use of keywords

    Thanks!

    I'm about to use this sentence:
    'Airfares, bus schedules, car rental companies, and road conditions.'

    Any mistakes there?

  4. #4
    Join Date
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    Default Re: Use of keywords

    Quote Originally Posted by pw-w
    Thanks!

    I'm about to use this sentence:
    'Airfares, bus schedules, car rental companies, and road conditions.'

    Any mistakes there?
    Shave it down to "car rentals".

    FYI - an easy way to get information - google for a brochure. Florida has a wealth of information. Try chamber of commerce. Just put yourself on the receiving side - where whould I look for it? Good luck!

  5. #5
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    Default Re: Use of keywords

    Won't CAR RENTALS imply that the website offers a selection of rental cars? There are no actual car rentals to be found on the site, just the information on car rental companies.

    Well, I'll google some anyway, thanks for the tip!

  6. #6
    Red5 is offline Webmaster, UsingEnglish.com
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    Default Re: Use of keywords

    When considering keywords for the promotion of websites on the internet, you need to take in to consideration the frequency of searches for each possible phrase. Use tools such as the following to help guide your decisions:

    Overture keyword suggestion tool: http://inventory.overture.com/d/sear...ry/suggestion/

    WordTracker: http://www.wordtracker.com/

    DigitalPoint provides quick and easy access to a combination of the above: http://www.digitalpoint.com/tools/suggestion/

    If you do a search for "car rental", you will get suggestions which include the number of times each phrase is searched for, such as:

    car rental 7,724.0/day
    car rentals 5,603.0/day
    national car rental 3,946.0/day
    enterprise car rental 2,923.0/day
    budget car rental 2,295.0/day
    rental car 1,606.0/day

    Hope that helps!

  7. #7
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    Default Re: Use of keywords

    Thanks Red5, that helps for sure!

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