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Thread: private label

  1. #1
    Will17 is offline Senior Member
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    Cool private label

    Hello!

    I need your help, please.

    Do these phrases correspond to the same thing?

    -Supermarket own-label brand

    -private label

    Cheers
    W

  2. #2
    BobK's Avatar
    BobK is offline Harmless drudge
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    Default Re: private label

    I've no idea what 'private label' might mean - although one could easily dream up a context in which it would make sense; a supermarket's 'own-brand label' is common usage.

    b

  3. #3
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    Default Re: private label

    Quote Originally Posted by Gillnetter View Post
    "Private label" is used this way in the US.
    Ah, that explains it. Thanks.

    Will17 should note that the Br English is 'own-brand' label (if 'label' is appropriate - some own-brand goods are sold in plain packaging).

    b

  4. #4
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    Default Re: private label

    That seems the very occasion when native speakers from the US and the UK
    may be confused at what other side says, isn't it?

    BobK, would you understand that "private label" if someone used this word in their speech in some context.

    Gillnetter, do the Americans use "Supermarket own-label brand" along with "private label" ?

    This is very interesting for me to learn :)
    Thank you for you reply.

  5. #5
    susiedqq is offline Key Member
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    Default Re: private label

    The large grocery stores can have their own name on the label and that is called "private label" or they can stock national brands. Del monte is a national label and Coca-Cola is a world known label.

    But gourmet cooks can make their own food and put a label on the bottle, too. That is also called "private Label'.

    Large manufacturers can put another label on their product and it becomes a "private label." You would be surprised how chocolate is marketed around the world. Many times, it's the same chocolate, but with different label names.
    Last edited by susiedqq; 18-Mar-2011 at 19:36.

  6. #6
    SoothingDave is offline VIP Member
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    Default Re: private label

    I would refer to items as a "supermarket brand" or "supermarket label." The manufacturer would call these a "private label," meaning they are putting someone else's label on what would otherwise be sold as the manufacturer's label.

  7. #7
    Ouisch's Avatar
    Ouisch is offline Moderator
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    Default Re: private label

    Quote Originally Posted by Gillnetter View Post
    "A supermarket's brand" would be understood and may be used in parts of the US. I have also heard, "Get the store's brand", or, "Get Safeway's brand".
    The most common usage in AmE is "store's brand" or "store brand" (since "supermarket" is almost always simply referred to as the "store" in AmE).

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