Results 1 to 3 of 3
  1. #1
    vectra's Avatar
    vectra is offline Member
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • Russian
      • Home Country:
      • Ukraine
      • Current Location:
      • Ukraine
    Join Date
    Jun 2005
    Posts
    278
    Post Thanks / Like

    shedding our customers

    Hello,

    The definition the book of idioms we use provides for "to shed customers" is "to reduce the number of customers".
    Does this expression make sense in the following sentences made up by a student:

    - Look, Brian, what is all this fuss about? Are we in the red? There`s much talk but I can`t make head or tail of what`s going on.
    - Not completely in the red but the situation leaves much to be desired. As far as I know, some people think we`re heading into a restructuring, others say a takeover is looming.
    - Definitely not a blue sky. I heard retailers report on a drop in sales, as if somebody is shedding our customers.

    First, I do not think "retailers report on a drop in sales" is correct. I would say "retailers are reporting or have reported a drop in sales"; "to report on" is a bit different in meaning.
    Then, "as if somebody is shedding our customers", in my opinion, is out of place here, "as if somebody stealing our customers" might be better, it is not an idiom from the list the students worked with though.

    Thank you for the time and help.

  2. #2
    emsr2d2's Avatar
    emsr2d2 is offline Moderator
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • UK
      • Current Location:
      • UK
    Join Date
    Jul 2009
    Posts
    24,931
    Post Thanks / Like

    Re: shedding our customers

    Quote Originally Posted by vectra View Post
    Hello,

    The definition the book of idioms we use provides for "to shed customers" is "to reduce the number of customers".
    Does this expression make sense in the following sentences made up by a student:

    - Look, Brian, what is all this fuss about? Are we in the red? There`s much talk but I can`t make head or tail of what`s going on.
    - Not completely in the red but the situation leaves much to be desired. As far as I know, some people think we`re heading into a restructuring, others say a takeover is looming.
    - Definitely not a blue sky. I heard retailers report on a drop in sales, as if somebody is shedding our customers.

    First, I do not think "retailers report on a drop in sales" is correct. I would say "retailers are reporting or have reported a drop in sales"; "to report on" is a bit different in meaning.
    Then, "as if somebody is shedding our customers", in my opinion, is out of place here, "as if somebody stealing our customers" might be better, it is not an idiom from the list the students worked with though.

    Thank you for the time and help.
    "To shed customers" does mean "to reduce the number of customers" but I would say that it would be an action taken (on purpose or otherwise) by the company in question. I don't think another company can shed your customers.

    I agree that "somebody is stealing our customers" would make more sense. If another company isn't actually stealing them, then it's possible that another company is somehow "putting off" the customers from using the first company.

    The whole final sentence of that excerpt is rather messy.

  3. #3
    vectra's Avatar
    vectra is offline Member
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • Russian
      • Home Country:
      • Ukraine
      • Current Location:
      • Ukraine
    Join Date
    Jun 2005
    Posts
    278
    Post Thanks / Like

    Re: shedding our customers

    Quote Originally Posted by emsr2d2 View Post
    "To shed customers" does mean "to reduce the number of customers" but I would say that it would be an action taken (on purpose or otherwise) by the company in question. I don't think another company can shed your customers.

    I agree that "somebody is stealing our customers" would make more sense. If another company isn't actually stealing them, then it's possible that another company is somehow "putting off" the customers from using the first company.

    The whole final sentence of that excerpt is rather messy.
    What if I ask the student to change it into the following:
    - Definitely a problem. I heard retailers are reporting a drop in our company products' sales; it looks there ia an exodus of our customers to the competitors.
    Last edited by vectra; 27-Jun-2011 at 10:49. Reason: formatting

Similar Threads

  1. [Vocabulary] shedding a lining and blood
    By Cynthia Garett in forum Ask a Teacher
    Replies: 2
    Last Post: 06-Sep-2010, 06:46
  2. [Vocabulary] lose those customers
    By uktous in forum Ask a Teacher
    Replies: 2
    Last Post: 31-Dec-2009, 02:50
  3. Too much load shedding in Pakistan
    By twilit1988 in forum Ask a Teacher
    Replies: 3
    Last Post: 11-Aug-2009, 13:20
  4. shedding its ultra-religious machista image
    By Ju in forum Ask a Teacher
    Replies: 2
    Last Post: 14-Dec-2006, 18:00

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •