Looking forward to cooperation/working

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Man_na

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Hello everyone
I'm working on promotional leaflet for potential partners right now. It should be ended with common business phrase like "looking forward to successful cooperation".
But our corrector suggested to use "looking forward to working with you". I'm worried that this could be used if you are writing to potential co-worker not a partner. Additionally he suggested to replace word "cooperation" with "working" everywhere in text - but I'm feeling like "working" is less formal than "cooperation" and doesn't suit promotional texts.
Am I right? What would you suggest?
 

Raymott

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Hello everyone
I'm working on promotional leaflet for potential partners right now. It should be ended with common business phrase like "looking forward to successful cooperation".
But our corrector suggested to use "looking forward to working with you". I'm worried that this could be used if you are writing to potential co-worker not a partner. Additionally he suggested to replace word "cooperation" with "working" everywhere in text - but I'm feeling like "working" is less formal than "cooperation" and doesn't suit promotional texts.
Am I right? What would you suggest?
It's not a matter of being right or wrong here. They both work. It depends upon the tone you want to convey.
However, you can't just change all "cooperation" to "working" or you'd have "lloking forward to successful working" which is not right.
I don't think it's worth making a fuss over.
 

BobK

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As Ray says, tone is important. 'We look forward to your cooperation' sounds pretty heavy-handed - it suggests 'You may not like working with us, but you've got to and we both know it. So when we say 'Jump", you say 'How high?' I trust I make myself clear." ;-)

b
 
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