Results 1 to 4 of 4
  1. #1
    unpakwon is offline Senior Member
    • Member Info
      • Member Type:
      • Student or Learner
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea
    Join Date
    Jun 2007
    Posts
    1,176
    Post Thanks / Like

    Default as long as it was black

    I have trouble understanding the following in red.

    Steve Jobs had never been one to ask customers what they preferred. One of his idols, carmaker Henry Ford, once famously said that customers could have their Model Ts in any color they wanted---as long as it was black. In this case, Jobs never asked who would really want (or use) these high-powered machines in the first place.

    It's confusing. Is this saying "customers don't care about the color of their cars, as long as it is black." Sounds strange.

    Thank you.

  2. #2
    5jj's Avatar
    5jj is offline VIP Member
    • Member Info
      • Member Type:
      • Retired English Teacher
      • Native Language:
      • British English
      • Home Country:
      • England
      • Current Location:
      • Czech Republic
    Join Date
    Oct 2010
    Posts
    28,168
    Post Thanks / Like

    Default Re: as long as it was black

    No. He was making a joke about the fact that the customers had no choice.
    Please do not edit your question after it has received a response. Such editing can make the response hard for others to understand.


  3. #3
    emsr2d2's Avatar
    emsr2d2 is offline Moderator
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • UK
      • Current Location:
      • UK
    Join Date
    Jul 2009
    Posts
    22,849
    Post Thanks / Like

    Default Re: as long as it was black

    When Ford first brought out the Model T, they only made it in one colour - black. However, Henry Ford is quoted as saying "You can have it in any colour you like - as long as it's black!" He was being funny.

  4. #4
    unpakwon is offline Senior Member
    • Member Info
      • Member Type:
      • Student or Learner
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea
    Join Date
    Jun 2007
    Posts
    1,176
    Post Thanks / Like

    Default Re: as long as it was black

    Thank you all for the help

Similar Threads

  1. as long as/so long as/provided (that)/providing (that)
    By ha179 in forum General Language Discussions
    Replies: 1
    Last Post: 26-Nov-2009, 02:37
  2. How long will you stay vs How long will you be staying
    By majid72 in forum Ask a Teacher
    Replies: 2
    Last Post: 10-Apr-2009, 13:21
  3. Long Black Ears
    By Unregistered in forum Ask a Teacher
    Replies: 6
    Last Post: 04-May-2007, 07:47
  4. three meters long? tree-meter long? three-meter-long?
    By japanjapan in forum Ask a Teacher
    Replies: 3
    Last Post: 07-Jun-2006, 21:28

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •