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The film was ___ better than I'd expected.
quite
I think that one's choice of word is sometimes affected by one's mood.This is why,I think,RATHER is used when expressing somthing in the negative or something unpleasant...that was rather callous of you...that was rather bad of her...that was a rather unpleasant statement you just uttered.
However,IMO,QUITE is used to express not too unpleasant notions...that was quite brave of you...I am quite delighted...I quite agree with you on that...
Other examples...He came quite early...(positive)...He came rather too late(negative)I'm quite happy...not I'm rather happy...
Also,I think,RATHER can be used with adverbs of degree...too,very etc but I don't think QUITE can."He is quite too happy to talk"...I don't think it's right...He is quite happy...he is too happy to talk...he is much too happy to talk...he is rather too sad to talk....