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  1. #1
    unpakwon is offline Senior Member
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    Default promotional offers

    What does "promotional offers" specifically refer to in the following?

    After being exposed to a full-size swimming pool for the first time, and uninitiated in the complexity of a diving start, Eric still somehow managed to finish the one-hundred-meter heat to the spectators' uproarious reception. His courageous display of dilettantism---of doing his best against all odds---made him the sensation of the games and won worldwide attention, media invitations, and attractive promotional offers.

    Thank you.

  2. #2
    JohnParis's Avatar
    JohnParis is offline Senior Member
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    Default Re: promotional offers

    In this case, "promotional offers" mean paid contracts to endorse a product. The first really big promotional offer was between Michael Jordan and Nike shoes. Nike paid him millions of dollars to endorse their shoes. Since then, many athletes and other celebrities are paid to endorse products.

  3. #3
    unpakwon is offline Senior Member
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    Default Re: promotional offers

    Many thanks.

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