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  1. #1
    Allen165 is offline Key Member
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    Default Advertisment and promotion

    Can you make out any semantic differences between "advertising" and "promoting" products? In a contract I'm reading the writer talks about "advertising and promotional services." I'm wondering whether one could write "advertising services" without losing anything in terms of meaning.

    Thanks!

    Edit: I meant to write "Advertisement and promotion" in the title of the thread.

  2. #2
    BobSmith is offline Senior Member
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    Default Re: Advertisment and promotion

    Good luck getting an English teacher to weigh in on legalese! But as I am not an English teacher, I will try. I believe that in some context, “advertising” can be passive (a poster on a wall) whereas “promoting” can be active (cold calling). If in the context of the contract these terms are undefined or unclear, then it should be rewritten for clarity. IANAL and YMMV.

  3. #3
    SoothingDave is online now VIP Member
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    Default Re: Advertisment and promotion

    I think of "advertising" as, well, buying ads. In various media: print, radio, TV, etc.

    Promotion is anything done to encourage sales of your product. You might have a giveaway. You might send some pretty girls out to the store to attract attention to your product. You might sponsor some charitable or community event. These are all ways of promoting your product that do not involve purchasing advertising.

  4. #4
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    5jj is offline VIP Member
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    Default Re: Advertisment and promotion

    Quote Originally Posted by BobSmith View Post
    IANAL and YMMV.
    Please don't use internet/texting abbreviations that may be unknown to many members.

    For those who have not met these before, here are links to fefinitions: IANAL YMMV.
    Please do not edit your question after it has received a response. Such editing can make the response hard for others to understand.


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