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Thread: Growth story

  1. #1
    david11's Avatar
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    Growth story

    A study of the Working Group on Leather and Leather Products for the Twelfth Five-Year Plan (2012-17) reckons that the industry can build its growth story on the following strengths: rising disposable income, the low share of footwear and leather components in the overall consumption expenditure of households, the abundance of leather as a raw material, and a low-cost manufacturing base.


    What does
    growth story mean in the given context?


    Shouldn't it be only growth without story?

  2. #2
    abaka is offline Senior Member
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    Re: Growth story

    Shouldn't it be just "growth"? Yes.

    Why is the "story" there? Because business usage elevates tales of how to make a profit to holy writ.

  3. #3
    david11's Avatar
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    Re: Growth story

    Quote Originally Posted by abaka View Post
    Because business usage elevates tales of how to make a profit to holy writ.
    I don't understand this line.

  4. #4
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    Re: Growth story

    Quote Originally Posted by david11 View Post
    A study of the Working Group on Leather and Leather Products for the Twelfth Five-Year Plan (2012-17) reckons that the industry can build its growth story on the following strengths: rising disposable income, the low share of footwear and leather components in the overall consumption expenditure of households, the abundance of leather as a raw material, and a low-cost manufacturing base.


    What does
    growth story mean in the given context? It's jargon.
    Shouldn't it be only growth without story? Yes, it should.
    Bhai.

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