Dear Sir or Madam
I am writing to you to express my interest in applying for the Master Progamme of xxx at the xxx, scheduled to start in October 2012. I appreciate this opportunity and I would like to provide further information about my personality and motivation.
My name is xxx and Iím currently studying business economics at the xxx, which I will graduate from in August 2012. During my time at the University of xxx, Iíve gained a strong academic background in the fields of marketing, management and human resource management. Combined with my work experience in the field of new media and recruitment marketing and my leadership experience I am confident that I will fulfill your requirements.
The first time I acknowledged my strong interest for marketing and communications was during my practical semester at the xxx in Cologne. Based on a market research it was my task to identify new ways to acquire qualified applicants using new media communication. Together with the head of human resource management and corporate communications Iíve developed and discussed an all round concept. Working with different media agencies I found ways to implement our ideas. Within several months Iíve gained the professional and technical competences to become a key person for my company about providing advices in the field of new media and communication. That is what I want to focus on.
My professional goal is to work in a leading position for a well known agency in the fields of marketing and communication after successfully finishing my masterís degree. This Master Programme will contribute positively to the evolution of my career. It allows me to gain more theoretical knowledge about the necessary general and strategic management of media agencies, project and customer management as well as practical experience by realizing my own extensive media project.
I see myself as an ambitious, focused and social oriented person, which I can proof with my engagement for the General Studentsí Committee from 2008 till 2011. As head of the department for higher education politics I learned how to convey my views towards higher institutions and organizations such as the ministry of education. During my chairmanship I could proof my leading abilities by organizing and coordinating the activities of all departments. Furthermore it was my job to manage fiscal and actuarial concerns. I always enjoyed my fellow students trust and the reputation I gained from the training staff for my good work. This was a personal experience I donít want to miss and which has sharpened my organization, team working and communication skills Iíll need to meet the highly competitive demands of this masterís program.
I am certain that my previous academic career, my strong interest and existing knowledge in economic topics, my ambition and eagerness to broaden my horizon and educate myself further make me a highly suitable candidate for the xxx master program at your university.
Thank you for considering my application.