Results 1 to 4 of 4
  1. #1
    higurashi is offline Junior Member
    Join Date
    Apr 2005
    Posts
    50
    Post Thanks / Like

    Default a caption or catchphrase?

    Hello,
    What do you call the sentence (or maybe it is not even a sentence) which is on the ads, such as "just do it!" or "Aim high, Airforce"?
    Is this a caption, a catchphrase, or title?
    Thank you,
    Higurashi

  2. #2
    Tdol is offline Editor, UsingEnglish.com
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • UK
      • Current Location:
      • Philippines
    Join Date
    Nov 2002
    Posts
    43,335
    Post Thanks / Like

    Default Re: a caption or catchphrase?

    I'd use 'slogan'. A caption would be underneath a picture and a catchphrase is a line used by a comedian or TV personality as a signature phrase.

  3. #3
    higurashi is offline Junior Member
    Join Date
    Apr 2005
    Posts
    50
    Post Thanks / Like

    Default Re: a caption or catchphrase?

    Thank you, Tdol.

    I understand that Nike's one and Air Force's will be called as 'slogan'.

    However, if it is like, "this aroma will invite you to the dreamland...." ( I just made up the sentence), do you still call it a slogan? Is there any words that describe the phrase which are made for the advertisement?

    Thank you,
    Higurashi

  4. #4
    Tdol is offline Editor, UsingEnglish.com
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • UK
      • Current Location:
      • Philippines
    Join Date
    Nov 2002
    Posts
    43,335
    Post Thanks / Like

    Default Re: a caption or catchphrase?

    If it's a one-off, then it could be a caption, IMO.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •