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    • Join Date: Apr 2005
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    #1

    a caption or catchphrase?

    Hello,
    What do you call the sentence (or maybe it is not even a sentence) which is on the ads, such as "just do it!" or "Aim high, Airforce"?
    Is this a caption, a catchphrase, or title?
    Thank you,
    Higurashi

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    #2

    Re: a caption or catchphrase?

    I'd use 'slogan'. A caption would be underneath a picture and a catchphrase is a line used by a comedian or TV personality as a signature phrase.


    • Join Date: Apr 2005
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    #3

    Re: a caption or catchphrase?

    Thank you, Tdol.

    I understand that Nike's one and Air Force's will be called as 'slogan'.

    However, if it is like, "this aroma will invite you to the dreamland...." ( I just made up the sentence), do you still call it a slogan? Is there any words that describe the phrase which are made for the advertisement?

    Thank you,
    Higurashi

    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • UK
      • Current Location:
      • Japan

    • Join Date: Nov 2002
    • Posts: 45,852
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    #4

    Re: a caption or catchphrase?

    If it's a one-off, then it could be a caption, IMO.

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