I've no clear idea. This is obviously some sort of management-speak. It uses buzz-words in some strange sort of code. What is 'functional-emotional orientation' of an industry, for pity's sake? It looks as if it might mean doing (rather than the other 5, which involve thinking). If so, it strikes me as a bad list (with dubious parallelism).
PS And if you 'participate in a market', aren't you bound to 'shape trends' one way or another; and 'over time' is just a make-weight: whatever it means, they should say. (What I'm saying is, don't worry if it's unclear to you. It's unclear because the thinking behind it is unclear. I do loathe this sort of gobbledygook. )