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  1. #1
    meliss is offline Member
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    Shedding pretenses

    Hi, could you please explain me the meanning of this word-combination in the phrase:
    "Shedding pretenses is normally the first lesson in public relations training".
    Thank you!

  2. #2
    SoothingDave is offline VIP Member
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    Re: Shedding pretenses

    Do you know how a snake sheds its skin?

  3. #3
    meliss is offline Member
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    Re: Shedding pretenses

    Yes. But I still do not understand my phrase...

  4. #4
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    Re: Shedding pretenses

    And do you understand what "pretences" are, particularly when applied to human personality or characteristics?
    Remember - correct capitalisation, punctuation and spacing make posts much easier to read.

  5. #5
    meliss is offline Member
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    Re: Shedding pretenses

    Not sure, there are so many of definitions:
    1. The act of pretending; a false appearance or action intended to deceive.
    2. A false or studied show; an affectation: a pretense of nonchalance.
    3. A professed but feigned reason or excuse; a pretext: under false pretenses.
    4. Something imagined or pretended.
    5. Mere show without reality; outward appearance.
    6. A right asserted with or without foundation; a claim. See Synonyms at claim.
    7. The quality or state of being pretentious; ostentation.

  6. #6
    emsr2d2's Avatar
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    Re: Shedding pretenses

    Definition #5 is the one you need. Does that help you to understand the original sentence?
    Remember - correct capitalisation, punctuation and spacing make posts much easier to read.

  7. #7
    meliss is offline Member
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    Re: Shedding pretenses

    It something like unmask? But in public relations training they rather teach you how to mask...

  8. #8
    SoothingDave is offline VIP Member
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    Re: Shedding pretenses

    Quote Originally Posted by meliss View Post
    It something like unmask? But in public relations training they rather teach you how to mask...
    You are correct. It doesn't make any sense. PR is all about putting on pretenses.

  9. #9
    meliss is offline Member
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    Re: Shedding pretenses

    The phrase is from the competent "Media ethics" manual...

  10. #10
    SoothingDave is offline VIP Member
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    Re: Shedding pretenses

    I don't know how "competent" this book is, but the one sentence you have provided, without any other context seems to be contradictory to what we know about PR. Perhaps they explain themselves in the following sentences and chapters.

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