Results 1 to 3 of 3

Thread: farm out

  1. #1
    unpakwon is offline Senior Member
    • Member Info
      • Member Type:
      • Student or Learner
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea
    Join Date
    Jun 2007
    Posts
    1,176
    Post Thanks / Like

    Default farm out

    What does "farm out" mean in the following context? And would you please paraphrase the sentence in red more easily? It's so confusing. And what does "eyeballs" refer to? I know its literal meaning.

    Many searches in Google throw up a lot of results from sites such as ehow.com and about.com which farm out cheap content creation aimed directly at optimizing for Google's algorithm. The content is often weak, and is unlikely to engage passionate fans who can be moved along the demand curve to where they will choose to spend lots of money on things they really value. Instead, this is a volume game, arbitraging getting cheap traffic from gaming Google's algorithm to gain sufficient eyeballs to build a display advertising business.

    Thank you.

  2. #2
    Tdol is offline Editor, UsingEnglish.com
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • UK
      • Current Location:
      • Philippines
    Join Date
    Nov 2002
    Posts
    42,749
    Post Thanks / Like

    Default Re: farm out

    If you farm work out, you get someone outside the organisation to do it, so they use outside sources instead of taking the time to create real content with depth.

    http://www.usingenglish.com/referenc.../farm+out.html

  3. #3
    Barb_D's Avatar
    Barb_D is offline Moderator
    • Member Info
      • Member Type:
      • Other
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States
    Join Date
    Mar 2007
    Posts
    17,147
    Post Thanks / Like

    Default Re: farm out

    "eyeballs" means, in this context, the number of people who visit the page. It's a synecdoche.

    The point of the piece is that some of these sites get many, many visits. They do this, even though the content is bad, because they have figured out how to show up high on hits created by Google searches. Because they have so many visits, they can charge high rates for their ads. (The logic is, "A lot of people come here, so you should pay well to be seen by that many people.") However, it's a poor use of advertisers' money to advertise there, because the poor quality of the content won't keep the visitors on the site for long or engage their interest.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

Similar Threads

  1. [General] Animal Farm
    By loupevivante@hotmail.com in forum Editing & Writing Topics
    Replies: 13
    Last Post: 23-Feb-2009, 19:59
  2. [General] farm out
    By ionutzavram in forum Ask a Teacher
    Replies: 4
    Last Post: 29-Jan-2009, 07:38
  3. farm
    By carla guaraldi in forum Ask a Teacher
    Replies: 9
    Last Post: 17-Jul-2008, 00:21
  4. on the farm
    By dido4 in forum Ask a Teacher
    Replies: 1
    Last Post: 24-Dec-2005, 13:44
  5. farm produce and farm product
    By bingbing in forum Ask a Teacher
    Replies: 7
    Last Post: 01-Jan-2004, 11:58

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •