I cannot answer other than within my locality.
I live within 20 miles of Stratford, and I visit the RSC frequently. Most kids around here have never heven HEARD of Shakespeare, let alone want to visit the premiere stage of acting talent. The RSC is staging the WHOLE canon this year, and few people even know what an amazing showcase of talent is open to view. My nephew (11) is doing The Tempest at school - he lives a few miles away from the RSC's Tempest with Prospero's Patrick Stewart (who he knows from X-Men) DAILY. How wrong is that?
I go to the RSC, and I see middle-aged men with no interest in what they're watching. I watched Henry VI Part I and II last month (and it's bloody good), and had to listen to a**holes discussing the play beforehand, and snoring through most of the performance. I wanted to shoot them - this is our inheritance, and they piss on it just because they can.