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  1. #1
    Join Date
    Sep 2006
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    skim-the cream pricing

    Hi.Can you help?
    The skimming strategy involves setting a high initial price for a new product to appeal to the high-income segment of a particular market. The idea is usually to lower the price later on when competitors have 1) moved in or when it is desired 2) to tap the lower and of the market.
    1) "move in" means that the competitors are within the market and not outside, does it?
    2) "the lower and of the market" -what does it mean


  2. #2
    Tdol is offline Editor,
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • UK
      • Current Location:
      • Japan
    Join Date
    Nov 2002
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    Re: skim-the cream pricing

    1 competitors enter the market trying to get your market share
    2 It should be 'lower end', and is the cheaper end of the market

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