Results 1 to 2 of 2
  1. #1
    Join Date
    Sep 2006
    Posts
    187
    Post Thanks / Like

    Default international markets

    Can somebody help me.
    I have to explain the composition of marketing mix:
    1.Phase: Analysing and screening- matching the country and company needs
    We choose a target market, than what kind of needs and wants are available there, and how can these wants and needs be satisfied.
    2.Phase: Adapting the marketing mix to the target market
    Marketing mix referred to as 4 Ps: product, price, promotion and place
    3.Phase: Developing the marketing plan
    -to analyse the situation, objectives and goals, to select mode of entry, to check my budget
    4 Phase: Implementation and control

    and to say how may be this different for international markets
    I don't know, if you know, it will be greatful, thank you sooo much

  2. #2
    Tdol is offline Editor, UsingEnglish.com
    • Member Info
      • Member Type:
      • English Teacher
      • Native Language:
      • British English
      • Home Country:
      • UK
      • Current Location:
      • Philippines
    Join Date
    Nov 2002
    Posts
    43,077
    Post Thanks / Like

    Default Re: international markets

    I'm not sure I understand your question exactly, but in the marketing mix, the word 'place' is usedd- doesn't that imply that different market may be different?

Similar Threads

  1. [Tdol's Blog] English as an International Language
    By Tdol in forum UsingEnglish.com Content
    Replies: 0
    Last Post: 03-Apr-2006, 11:55
  2. international business machine
    By Victor Mui in forum Ask a Teacher
    Replies: 1
    Last Post: 11-Apr-2005, 03:11

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •