Café audit: The Caffissimo
For my audit I visited the Caffissimo, which is a franchise business. It is located in the city, near the Art Gallery.
It was very easy to find as it has bright logos around outside. The café itself is bathed in discreet grey lighting with contrasting black. The ‘Caffissimo’ logo is depicted in orange and brown which stands out clearly from the subdued background.
This color theme is used consistently inside and outside the café. The counter area blends in smoothly in black and white, with clean edges. The logo is evident throughout; at the counter, on the menu, on every table and also depicted on the dishware.
This café makes an effort to portray an image of quality, luxury and modernity to customers. This image is helped by the quality of the interior decoration, cheerful staff and discreet piped music in the background. Although the decoration is only a basic black, white and light grey it has the desired effect of giving the place a classic feel. The background music is carefully chosen to complement the décor.
The staff were cheerful, hard-working and friendly. Service was unhurried and I was made to feel welcome.
The menu is clearly presented; both on the board above the counter and individually at each table and is simple and classic.
Caffissimo has a website, which is also prominently displayed.
Overall, this café has taken great care to communicate with its customer and achieves this effectively
The concept and image of this café can be seen clearly by the service, the decoration, the attention to detail and, last but not least its excellent location.[/QUOTE]