"The basis of marketing operations is the co-ordination of four key variables, namely : product, price, place and promotion."
Here, what is the meaning of promotion?
Could anyone explain it?
basically advertisement or marketing
less basically, something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance.
slightly complicated: Promotion (marketing) - Wikipedia, the free encyclopedia