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    • Join Date: Jul 2005
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    #1

    editorial references

    Hi,

    could you please tell me what "editorial references" mean in the following text:

    The PR Agency will generate editorial references of company XXX or its products in media publications of all types.

    Thank you very much.

    Hanka


    • Join Date: Oct 2006
    • Posts: 19,448
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    #2

    Re: editorial references

    I think the company is saying it will work on editors and journalists to arouse interest in the company/product with the aim of them then writing an article about the company/product

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